Case Study
Nixtla
Time-series forecasting
Making open-source forecasting read as clearly to enterprise buyers as it does to developers.
Nixtla builds open-source forecasting tools, including TimeGPT, its generative model for time-series data. Developers found it through the code, and the company was now selling to enterprise teams.
BABCO refined the identity and carried it through a redesigned website and product interface.
The opportunity
Nixtla was moving from an open-source, developer-led company to selling to enterprise teams. Its reputation was earned in code, but the site had not kept pace. The story changed from page to page, and a buyer ready to talk had no obvious next step.
The work had to keep the authority developers already trusted while making Nixtla clear to the people who sign enterprise contracts.
01
Refine the identity
We worked from the identity developers already knew and built a Swiss-inspired system around it: a strict grid, clear typography, and a spare, technical graphic language with no stock or 3D imagery.
We then set the system down as tokens, so one set of rules governs both the marketing site and the product.
02
Give enterprise buyers a way in
We redesigned and built the marketing site, starting with the homepage and extending into new product and content pages. With 88% of visitors on desktop, the layouts were designed for a wide screen first.
The old homepage had no call to action in its hero. We added two paths: Free Trial for the developer who wants to try it, and Schedule Demo for the buyer ready to talk. Motion is limited to small entrances and hover states, and stays off the text people read.
03
Carry the brand into the product
We extended the site’s character into the product, from the sign-in screen to loading states and hover interactions.
Because the site and the product share one tokenized system, Nixtla can build new pages and screens to the same standard without designing each one from scratch.
04
Give every announcement the same voice
We designed social assets for launches and new hires, plus stickers and other brand objects that carry the mark off the screen.
We sequenced the social work. It first supported the posting cadence the team already had, and widens into category messaging once the positioning is settled.
“You converged to something that is exactly one of the new standards of design, good websites like stripe.dev or lambda.com.”
Max Mergenthaler · Nixtla
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