Case Study
SubframeSubframe built the design tool everyone in the industry can't stop talking about. Their social feed didn't say it yet.
We took Subframe's social off the team's plate (strategy, copy, design, motion, scheduling, and approvals) and turned sporadic announcements into a steady weekly beat. One brand system, one predictable cadence, produced end-to-end by Babco.
The Brief
→ A weekly beat
Subframe was shipping product faster than it was shipping narrative. Posts went out only when there was something to announce.
The brief: a consistent weekly rhythm (same brand, predictable beat) that turns proof points into a category-defining story instead of one-off announcements, and makes Subframe impossible to confuse with everyone else in the AI design-tool race.
Craft that finally matches the product.
Subframe's whole promise is craft that survives all the way to what ships. The feed had to prove it. We built a visual system (type, motion, color, layout) tight enough to be unmistakably Subframe in a half-second scroll.
And flexible enough to run every week without a designer in the loop each time. The system is the product: describe it once, produce it forever.
Motion that stops the scroll.
Static doesn't win attention in a feed full of design tools that all look the same. Every post ships as motion: product in action, ideas rendered live, copy timed to land.
The result reads as a product demo and a brand statement at once. It's the difference between a feed people scroll past and one they stop for.
The Feed, At Scale
A month of posts, every one produced end-to-end by Babco.
The Numbers
30 days of Babco on Subframe's social.
After Babco · 4/14/2026 to 5/13/2026
Engagement & Growth
22,699
Impressions
▲ 610.2%
172
Reactions
▲ 201.8%
113
New followers
▲ 16.5%
Visitor Highlights
1,423
Page views
▲ 16.3%
719
Unique visitors
▲ 24%
89
Custom button clicks
▲ 36.9%
Moved Subframe from #7 to #6 in new LinkedIn followers among the design-tool comp set, in 30 days.
Source: LinkedIn page + competitor analytics, captured 5/13/2026.
Outcomes /
What Moved
Cadence turns proof points into category belief.
A steady weekly rhythm didn't just lift the numbers. It changed how often the right people saw Subframe, and how quickly the feed converted attention into follows and clicks.
(Results)
Reach
- 22,699 impressions in 30 days, up 610.2%
- 1,423 page views (+16.3%) from 719 unique visitors (+24%)
Growth
- 113 new followers, up 16.5%
- Moved from #7 to #6 in new followers among the design-tool comp set
Engagement
- 172 reactions, up 201.8%
- 89 custom button clicks (+36.9%), profile traffic converting
System
- Sporadic announcements replaced by a predictable weekly cadence
- Strategy, copy, design, motion, scheduling, and approvals, handled end-to-end
“BABCO's taste level meets our brand standards. That's rare for agencies.”
Filip Stollár, Founder · Subframe
