The team was considering separate brands for its consumer and enterprise audiences. We recommended bringing both under one name, concentrating resources and giving every launch touchpoint a shared identity.

The naming process led to Navii: easy to say, connected to navigation, and suited to a companion that helps people find their way forward.

We built the identity around the idea of a companion that reflects the person it supports.

A refined wordmark paired with a smiley-face icon gave Navii an approachable presence, with adaptable expressions that could carry its personality across campaigns. Warm orange and pink tones made the visual direction more inviting, while carrying the palette into the product connected the brand to the everyday experience.

The website introduced Navii through the needs of job seekers, with a dedicated enterprise section for hiring teams. Each audience had a clear path into the same brand.

Our work extended into onboarding, including the initial choice between job seeker and hiring manager. Across the website and product, the goal was consistent: help people understand where they fit and how Navii could support them.

“Finding work shouldn’t feel like work.”

That idea shaped the launch film. We helped shift the creative toward an inspirational introduction, showing people living full lives while Navii worked in the background.

Notifications made that support visible. Navii spoke directly to the audience, building toward a simple promise: “I represent the whole you.”

Animated social assets carried the same people, graphics, and notification language across the campaign, giving the launch a recognizable visual world.

As Navii began working with content creators, the launch assets gave them material to reuse, adapt, and build on.

The client described those assets as “so invaluable,” explaining that they helped get creator content moving without adding another production timeline. BABCO was also invited to review upcoming content for messaging and brand alignment.