Brand isn't decoration. It's the translation layer between what the founder sees and what the market understands.
Olivia Batraski · Founder, BABCO®
What BABCO does
We work with venture-backed startups to provide end-to-end design support.
End-to-end means everything from naming and positioning to product design. We embed into your team as your strategic marketing partner: a fractional CMO plus an execution team that scales up and down as you need.
The brand keeps pace with the company, from first launch to the next raise, without the full-time hires.
Brand & Identity
Rebrands and new identities: logo, color, typography, and the system that holds them.
The return
A company that looks as credible as it is. The brand stops being the thing that makes investors and customers hesitate.
Narrative & Positioning
The category, the story, the messaging, the founder's POV.
The return
Investors and buyers get it in one read. You own a category instead of getting bucketed into the wrong one and priced like a comp you're not.
Venture & Fundraising
The deck, the story, the numbers that land.
The return
A raise that reflects where the company actually is, and fewer “what exactly do you do?” questions in the room.
Web
The marketing site, the landing pages, the funnel.
The return
More of the traffic you already have turns into demos, trials, and signed deals. The site stops leaking pipeline.
Content & Social
Social, video, UGC, and a steady content engine.
The return
The brand love that lives in demos and rooms starts showing up online, in front of the whole ICP instead of the few who have seen the product.
Event & Sales Materials
Decks, booths, collateral, merch, printed assets.
The return
Sales and conferences never wait on marketing. The team shows up looking established at every touchpoint that closes revenue.
Product Polish
UI, UX, and tone inside the product itself.
The return
The product feels as premium as the pitch. First impressions in-app match the story you sold.
Iconic Index™
Category ownership tracking, plus AI-assisted content.
The return
You can see whether you are actually winning your category instead of guessing, and you produce more without adding headcount.
We also…
Naming
Company and product names you can own, from a blank page to trademark-ready.
Brand architecture
One parent brand with product sub-brands underneath, so a multi-product company still reads as one company.
Category design
Define the space on your terms, so the market has no obvious comparison.
Go-to-market & launch
Launch moments engineered end to end: pre, launch, and post.
Design systems
A component system your team can run without us in the room.
Founder thought leadership
Positioning, POV, and a LinkedIn cadence that builds real authority.
Founder voice at scale
On-brand and consistent, AI-assisted, never off-key.
AI brand systems
LLM visibility and promptable brand guidelines that keep every surface on-voice.
AEO / SEO
Findable and answer-ready across search and AI.
Ways to work with us
Senior brand and marketing muscle without the full-time salary, the recruiting cycle, or the equity of a CMO hire. You get a team the day you need one.
Fractional CMO
A CMO's judgment on the calls that matter, without the full-time hire.
Product's built, the date is set, but there's no identity, no site, no story. BABCO builds the brand fast, so they land the moment instead of the full agency timeline.
Traction's real. The brand's still seed-stage.
Strong product, clear differentiation, but they've outgrown the brand they started with. It no longer reflects where the company actually is. BABCO rebuilds it to match the traction.
Weeks from a raise with no narrative.
Preparing for another round, but the deck is rough and the story isn't landing. Investors are asking questions the materials can't answer. BABCO builds a venture deck and narrative that reflect who they are and where they're going, polished enough to get to the next round.
Wins the technical crowd. Loses the economic buyer.
The product resonates with engineers. The CIO, the health plan exec, the enterprise buyer doesn't feel it. BABCO translates the value into a story that lands with whoever signs the check.
The customer got bigger. The brand didn't.
Enterprise. Health systems. Institutional buyers. The messaging and category positioning still read early-stage. BABCO updates both to open the right doors.
Series A money. Seed-stage brand.
Budget now, but no design team yet. One person in marketing, focused on too many things. BABCO comes in as the embedded partner so the brand catches up to the business.
More demand than the team can produce for.
Sales needs decks. Conferences need booths and collateral. Social needs a steady feed. The work is piling up faster than one person can ship it. BABCO plugs in as the extra hands, so marketing keeps pace with the traction.
Traffic. No conversion.
People show up. Then they drop off. The product is right. The messaging isn't. BABCO finds where they're losing people and rebuilds from the ICP out.
The founder is compelling. The brand isn't.
They kill it in rooms, on podcasts, in demos. None of it shows up on the site. BABCO closes the gap.
BABCO works best for companies with real traction, a strong product, and a brand that hasn't kept up. Often the first real marketing hire, without the full-time cost.
What clients say
“Three years ago, people used to ask 'are you real?' Today we're signing companies like Amazon. We look to Olivia and her team as the experts. You're BABCO. You're the badass bitches.”
SCSean ColrickCEO, OneHealth Plus
Past work
Selective by design.
BABCO works with a small number of partners at a time.
