Brand isn't decoration. It's the translation layer between what the founder sees and what the market understands.
Olivia Batraski · Founder, BABCO®
What BABCO does
We rebuild brands for funded companies ready to scale.
Founders who've raised the round, found product-market fit, and have real traction, but whose brand, site, and public presence haven't caught up to that success. We fix that. Embedded design and CMO leadership: full rebrand, product design, and go-to-market execution.
Why BABCO
Built on the principles that define iconic companies.
BABCO works with founders the way they actually scale, with a clear point of view, a proprietary diagnostic for category coherence, and a creative operating model built for the era of AI.
Weeks from launch with a product but no brand, no site, no story. BABCO moves fast: identity, site, and narrative built to land on day one, without the year-long agency process.
02
The brand outgrown
The product matured and the customers leveled up, but the brand still reads like the seed-stage version. BABCO rebuilds it to match where the company actually is, and where it's headed.
03
Dev tool going upmarket
A technical product that wins engineers but stalls with the economic buyer. BABCO translates deep technical value into a brand and narrative that lands with the execs now signing the checks.
What clients say
Trusted by founders who care about brand.
“Three years ago, people used to ask 'are you real?' Today we're signing companies like Amazon. We look to Olivia and her team as the experts. You're BABCO. You're the badass bitches.”
SCSean ColrickCEO, OneHealth Plus
Past work
Selective by design.
BABCO works with a small number of partners at a time.
