Case Study
Space of Mind
AI mental fitness
Making mental fitness feel like training.
Space of Mind is building a personalized, 90-day mental fitness protocol around its Future Self Training method. Its premise gives people a different way to approach their mental patterns: as something they can actively train.
BABCO shaped the brand narrative and redesigned the identity, website, and product experience, bringing the company's approach into focus wherever people encountered it.
The opportunity
Space of Mind had a distinctive method, but its brand and product were not yet telling the same story. The visual identity did not translate comfortably into the interface, and the clarity of onboarding was missing from the screens that followed.
The work began with six key screens and expanded into a broader partnership. Together, we connected what the company stood for with how it presented itself and how its product worked.
01
Give the method a clear position
For an audience already investing in sleep, strength, and physical performance, training offered a familiar way to understand a new practice.
We shaped the narrative around that connection. “Train your mind like you train your body” made the proposition immediately understandable. “Meet your future self” gave it a personal ambition, connecting the daily practice to the person someone wants to become.
That strategic work also informed the venture deck, helping refine the positioning and the fundraising narrative.
“I can't emphasize how grateful I am for your help with the deck, not just visually, but from a strategic perspective. Those insights are so helpful in refining the fundraise narrative and positioning.”
Karolina Komarnicka · Space of Mind
02
Build an identity that works inside the product
We redesigned the identity across the mark, typography, color, and imagery, creating a visual language that could carry the story across both marketing and product.
Within the app, reducing the dominance of coral gave information and actions a clearer hierarchy. A consistent photography direction brought the brand’s different applications together. The system needed enough character for a campaign and enough discipline for a daily training screen.
03
Make the training easier to follow
We redesigned key screens and flows across onboarding, Future You, daily training, and progress, connecting the introduction to the product with the routine that followed.
Clearer layouts and a consistent hierarchy helped organize the experience around what someone needed to understand and do at each stage. On the analytics screens, we simplified the presentation while preserving the measures already in the product, making the information easier to navigate without reducing its substance.
04
Turn the proposition into a clear invitation
The website brought the narrative, identity, and method together around a direct opening: “Train your mind like you train your body.”
From there, the page explained the four-step protocol, introduced the supporting evidence, and gave visitors a clear way to begin. Each part answered a practical question, moving from what Space of Mind offers to what participating actually involves.
05
Give the brand a life beyond the screen
We extended the identity into merchandise and out-of-home applications, giving the same ideas a different scale and context.
“Meet your future self” carried the proposition into a simple, public-facing expression. “Main Character Mode” brought the brand’s emphasis on personal agency to apparel. Both connected back to the idea at the center of Space of Mind: taking an active role in who you become.
“I've genuinely loved collaborating with you and the team, the work has been exceptional and I want to keep building this together.”
Karolina Komarnicka · Space of Mind
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