Case Study
Three years ago, underwriters were asking if OneHealth Plus was even a real company. Today they are signing enterprise clients like Amazon.
We partnered with CEO Sean Colrick to rebuild OneHealth Plus from the ground up: brand identity, visual system, website, and motion. The goal was to make a scrappy, ambitious health insurance company look and feel like the serious infrastructure player it already was.
The Brief
→ Top 1%
OneHealth came in with materials that had been slightly improved by an external firm. The explicit ask: move from the top 20% to the top 1% in design quality.
Target audience: higher-income modern professionals who respond to premium positioning. Competitor audit found healthcare and insurance brands universally relied on clinical blue colors and weak typography. The direction was the opposite of the category: elevated, classy, premium, elegant, refined.
A brand that makes the market take you seriously before you say a word.
Health insurance is a trust business. Before a buyer reads your pitch, they have already decided whether your company looks like something they can stake their reputation on. OneHealth Plus had the product, the leadership, and the market timing. But the brand was not matching the ambition.
We started from scratch. New wordmark, new color system, new typography, new motion language. Everything was built to signal credibility without losing the founder energy that makes Sean's pitch magnetic.
Motion that turns a brand into something people remember.
A static brand system is not enough when you are competing for attention in a market full of brands that look the same. We built a motion language for OneHealth Plus that brings the mark to life, flexible enough to work across pitch decks, social, and product touchpoints without needing a motion designer every time.
The animated brand system meant the team could scale their presence without losing consistency. Every asset, every format, every context. Still unmistakably OneHealth Plus.
Before & After
Same company. Different world.
17×
more clients signed year-over-year
Top 1%
design quality, the explicit brief
4
signups in 30 minutes, first time ever
12
earliest Q4 clients ever signed
Outcomes /
What Moved
Brand becomes leverage when every stakeholder already believes.
The rebrand didn't just change how OneHealth looked. It changed how underwriters, brokers, and enterprise clients responded before a single word was spoken.
(Results)
Credibility
- A bank underwriter called unprompted: "your website's fantastic" and approved a line of credit
- Applicants were submitting fake names before the rebrand because they didn't trust the brand
- Enterprise partnership with Amazon delivery drivers, nationally
Sales
- 17 clients signed vs. 1 at the same point the prior year
- First-ever 4 individual signups within 30 minutes in a single day
- 12 earliest new clients ever signed going into Q4
Partners
- Brand became table stakes for pitching top-10 insurance brokers nationally
- National Wireless Independent Dealers Association (20,000+ members) partnership unlocked
Retention
- Budget grew from ~$10k/month to $15–25k/month directly tied to results
- "We're not looking to bring these services in-house" · long-term retained partner
“Three years ago, people used to ask ‘are you real?’ Today we're signing companies like Amazon. An underwriter got on the phone with me and said, ‘Your website's fantastic.’”
Sean Colrick, CEO · OneHealth Plus
