01
Taste
AI and the future of design taste
/ BABCO®· Press & Media
Press.
BABCO® is an AI-native brand and design partner for venture-backed companies building toward category-defining presence. Founded by Olivia Batraski, BABCO helps founders make the outside world understand the company as clearly as they do.
Select quotes
A company can be early. It should not read small.
01 / 06
Fast facts
What
AI-native brand and design partner for venture-backed companies
Founder
Olivia Batraski · formerly Airbnb
Disciplines
Brand strategy, narrative, websites, decks, founder signal, LLM brand guides
Select clients
Nixtla · Subframe · Inkeep · Yuzu Health · Gitar
Podcast
Building Iconic, hosted by Olivia Batraski
Web
babco.co
Proprietary tool
The Iconic Index — a diagnostic for how clearly a company's story, brand, product presence, founder signal, and category position work together as it scales
Milestones
- 2020BABCO is founded in California
- 2022Olivia begins the current BABCO era after nearly a decade at Airbnb
- May 2024Nixtla rebrand ships
- Mar 2025“Quality You Can Taste” is published
- Sep 2025Building Iconic podcast launches
- Sep 2025Inkeep announces $13M seed
- Mar 2026Exostellar is acquired by Qualcomm
- May 2026Atom Computing signs a $100M letter of intent with the U.S. Department of Commerce; Gitar is acquired by Sonar
- 2026The Iconic Index enters the workflow
Selected clients
BABCO works with founders and teams building in AI, infrastructure, healthcare, developer tools, fintech, quantum, design, and venture-backed software. Selected companies include:
Founder · Olivia Batraski
Olivia Batraski is the founder of BABCO®, an AI-native brand and design partner for venture-backed startups.
After nearly a decade at Airbnb, where her background spanned brand, interface, and product design, Olivia founded BABCO to help early-stage companies become more legible, trusted, and category-defining as they scale.
Olivia works at the intersection of brand strategy, design taste, founder signal, product expression, and AI-enabled creative systems. Her current work explores how AI changes the value of design, why the next creative moat is proprietary thinking, and how founders build companies that become remembered.
She is also the host of Building Iconic, a podcast on brand, distinctiveness, founder signal, and category ownership.
Olivia can speak to
Copy-ready boilerplate
A company can be early. It should not read small.
Short. BABCO® is an AI-native brand and design partner for venture-backed startups. Founded by former Airbnb designer Olivia Batraski, BABCO helps founders sharpen what they want to be known for and make it clear across deck, website, narrative, product moments, founder signal, and brand systems.
Long. BABCO® is an AI-native brand and design partner for venture-backed companies building toward category-defining presence. Founded by former Airbnb designer Olivia Batraski, the studio helps founders make the outside world understand the company as clearly as they do. BABCO works across brand strategy, narrative, websites, pitch decks, product moments, founder signal, LLM brand guides, and AI-enabled creative systems. Its work is built for companies moving from early traction to scale, where the product may already be strong, but the company’s story, design, and public presence need to become more coherent. BABCO’s belief is simple: a company can be early, but it should not read small.
Brand assets
Approved brand assets are available on request.
- —BABCO® wordmark and logo
- —Founder headshot
- —Founder bio
- —Building Iconic podcast artwork
- —Client proof deck, available on request
For media inquiries, interviews, commentary, founder features, or brand assets.
sherry@babco.co →Press contact · BABCO®